Anyone who's been reading this column since its inception knows the significance of Memorial Day weekend as a holiday that not only represents for many the real kick-off of summer--a time for family fun and parades and picnics and such--but also a three-day weekend to go to the movies to see some of the big blockbuster sequels everyone's been waiting for. This weekend, we get two big sequels to two big movies that are certainly going to split some audiences although one is going to have a clear advantage with young males, as well as African-American and Latino audiences who've proven themselves able to bring big business to the box office. We also get our first new family movie in nearly two months, and we'll just have to see if there are enough people willing and able to pay to see two or three movies this weekend. While the showing for Star Trek Into Darkness is somewhat worrying for two more sequels, this has the potential to be one of the biggest Memorial Days in a very long time.
So far, this summer has been doing gangbusters with the Iron Man 3 kick-off and then last week, Baz Luhrmann’s The Great Gatsby doing way better than most people ever expected while breaking Warner Bros’ ongoing "2nd weekend of May bombs" rut. And this week is going to continue the box office love with the release of the sequel to the 2009 summer blockbuster that redefined Star Trek for a whole new generation and made it cool again. This is only the third weekend of the summer but theaters should be packed once again and that’s even before the release of two more big sequels over Memorial Day weekend.
The second weekend of May has now become famous for the number of movies that outright bombed and no one knows this better than Warner Bros. who have had some really disastrous releases on the weekend including Poseidon, Speed Racer and last year's Dark Shadows starring Johnny Depp. The problem is that when so much focus is put on the first movie of the summer, opening just one week earlier, and you end up with such a huge opening like last weekend's Iron Man 3, there's really very little chance any movie can possibly overshadow it even in weekend 2.
The year is 2006, the month is July. It's Comic-Con in San Diego once again and Marvel Studios are there to present their first line-up of directors that plan on bringing Marvel Comics characters to the big screen. One of them is Jon Favreau, best known for directing Elf and as one half of the "Swingers” with Vince Vaughn. Then there's Louis Letterier who has been handed the reigns for The Incredible Hulk and some little guy with a funny accent, Edgar Wright? Oh, yeah, he directed Shaun of the Dead. Got it.
May is going to be an amazing month and not just because it's the launch of the summer movie season with some of the biggest blockbusters of the year, hugely anticipated sequels especially, but also there are a ton of great indies from master filmmakers that have played at film festivals going back over the past six months and we're really excited people will finally have a chance to see them even if they have to seek them out.
This week, we have two R-rated comedies, very different movies, both of them trying to make some money before the summer movie season gives the box office a much-needed kick in the ass. First off, there's Michael Bay's Pain & Gain (Paramount), starring Mark Wahlberg and Dwayne Johnson as Miami bodybuilders on a crime spree and the ensemble comedy The Big Wedding (Lionsgate), starring Robert De Niro, Susan Sarandon, Diane Keaton, Katherine Heigl,Amanda Seyfried and Topher Grace.
We're jumping ahead to late June as we look at the second half of the month when schools are starting to let out and more people have free time to kill by going to the movies. On June 14, Warner Bros. will be opening Man of Steel, directed by Zack Snyder and produced by Christopher Nolan, and while we have no doubt in our minds the movie is going to open big and do a lot of business over the course of the summer, it has a lot of movies opening on its tail.
We’re edging closer to the summer movie season where people actually want to go see movies and after a slower weekend with a surprise #1 that should hold up well based on strong word-of-mouth, we have a new sci-fi action thriller Oblivion (Universal Pictures), starring Tom Cruise that will try to kick the summer off early.
On Wednesday April 17, the 12th Annual Tribeca Film Festival kicks into high gear with the Opening Night Gala Mistaken for Strangers and over the next 11 days, New York City is going to be the film hub of the country as various theaters in Tribeca, Chelsea and the East Village are packed with dramas, comedies, thrillers, documentaries and short films, many which haven't been seen elsewhere.
Joss Whedon Talks Scarlet Witch and Quicksilver in The Avengers 2
Indy 500 Featurette and Character Posters for Turbo
5 New Posters for The Lone Ranger Online
Charlie Sheen Changes Name for Machete Kills
Go Behind the Scenes of White House Down
Sony Pictures Classics Picks Up Jarmusch's Only Lovers Left Alive
Watch the New Carl's Jr./Hardee's Man of Steel Commercial
The Domestic Trailer for Walking With Dinosaurs: The Movie
The Trailer for Ain't Them Bodies Saints, Starring Affleck, Mara and Foster
Play as Superman in Man of Steel Browser-Based Game